A software, design and marketing studio in Cairo, building since 2012.
We design brands, build software, and run marketing that drives growth.
Software, creative design and digital marketing under one roof, and now AI digital employees that take repetitive work off your team.
- Studio
- Pencil Solutions
- Projects delivered
- 300+
- Countries
- 12
- Building since
- 2012
Brands we've worked with
More than 200 clients across 12 countries
Four ways we help you grow
Most clients start with one and add the others as they grow. One team, one point of contact, no hand-offs between agencies.
Websites, apps and business systems that load fast, stay stable and grow with you.
- Custom software
- Web and mobile apps
- E-commerce
- Cloud and DevOps
- QA and support
Every company has work that repeats every day.
ReconciliationsInvoicesCustomer repliesFollow-upsApprovalsReportsWe don't sell you new software.
We hire you a digital colleague.
It works inside the systems you already have, on your own data, and speaks Arabic and English.
Every company has work that repeats every day.
- Reconciliations
- Invoices
- Customer replies
- Follow-ups
- Approvals
- Reports
We don't sell you new software. We hire you a digital colleague.
- Bank
- ERP
- Excel
- Teams
It works inside the systems you already have, on your own data, and speaks Arabic and English.
New service
Meet your digital employees
AI agents trained for one job each. They work inside the tools you already use, around the clock, and your team approves anything that matters. Every one of them is clearly labelled as AI to your customers and staff.
Need a different role? We train digital employees for operations, procurement, marketing and more.
Sara
Finance officer
Keeps your books tidy and tells you where the cash is going before you have to ask.
What Sara does
- Reconciles invoices against payments
- Chases overdue accounts politely
- Sends a cash-flow summary every Monday
Works with
- Excel
- QuickBooks
- Odoo
Sara's day so far
Working nowSara drafts and prepares. A person on your team approves payments, hires and anything sent to customers on your behalf.
See a digital colleague at work
Our 90-second film, in Arabic.
زملاء رقميين، بيشتغلوا معك
Not just finance
If a task repeats, follows rules and lives in your systems, a digital colleague can take it on. These are the areas we're asked about most.
Ask about your workflow- Calls and bookings
- Sales follow-up
- Collections
- Purchasing and inventory
- Tenders
- Contract review
- HR requests
- Cost leakage
- Reports
- Scheduling
Three rules we never break
A digital colleague touches your money, your customers and your data. These rules are built into every one we deploy, not added later.
You set the permissions
A digital colleague sees and does only what you allow. Access follows the roles you already use, and every action is logged.
Every number has its source
Each figure in a report or reply links back to the record it came from, so anyone on your team can check it in one click.
The system does the maths
Totals and matches are calculated by the system, never estimated by the AI. The AI explains and drafts; it doesn't guess numbers.
How we start
No big-bang rollout. One workflow, your real data, and a clear finish line agreed before day one.
- 1
Six weeks on your data
We start with one workflow and run it on your real data, not a demo.
- 2
Success criteria agreed up front
Before we begin, we agree on the numbers that prove it works: hours saved, accuracy, turnaround time.
- 3
Scale what works
Once those numbers are met, we roll the digital colleague out to more teams and workflows.
Selected work
Brands, campaigns and platforms for clients from Cairo to London.
Web development and marketing
University of London
A recruitment platform for the AAST Cairo programme, plus monthly social media management.
Digital marketing
Dercos by Vichy
Social campaigns for the haircare line across the Egyptian market.
Creative design
L'Oréal Egypt Summit
Event identity and visuals for L'Oréal's regional summit.
Web development
AXA OneHealth
A clear, accessible web presence for AXA's health services in Egypt.
E-commerce
Zahran Stores
An online store for one of Egypt's best-known home goods retailers.
Custom software and mobile app
Menioo
Digital menus and ordering for restaurants, on web and mobile.
25 more projects across e-commerce, apps and campaigns.
Ask for the full portfolio
From first sketch to launch
Every project follows the same four steps, so you always know what happens next and when.
Step 1
Sketch
We listen, map what you need, and agree on what success looks like.
Step 2
Shape
Designs and prototypes you can click through before anything is built.
Step 3
Build
Short sprints with a working version to review every two weeks.
Step 4
Grow
Launch, measure, and keep improving with support that answers within hours.
Named after the tool every idea starts with
Before anything is built, someone sketches it. That's where we come in: we take ideas in their rough first form and turn them into brands, platforms and campaigns that hold up for years.
We're a team of developers, designers and marketers in Heliopolis. You get one team, a fixed and transparent price, and replies within hours, not days.
2012
Founded in Cairo by three developers. First product: a restaurant management system.
2015
Major e-commerce platforms for regional retailers.
2020
Pencil Design launches as our creative and branding studio.
2024
Software, design and marketing merge into one Pencil Solutions.
2026
Digital employees join the team.
Tell us what you're building
Book a free 30-minute call. We'll look at your goals, show you relevant work, and give you an honest estimate.
- Phone
- +20 100 033 6735
- Office
- 14 Al Walid Bin Thanyan Al Saud, Sheraton Building, Heliopolis, Cairo, Egypt
- Hours
- Monday to Saturday, 8 am to 5 pm